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“Will my search engine rankings drop after the switch to Magento?” is one of the major SEO question regarding implementation of magento from another platform. Unfortunately, the answer is a mix of yes and no depending on a few factors. No matter which e-commerce solution you were using prior to switch, your rankings might get effected. Switching to Magento will effect your on page seo techniques including:

• URL structure
• Meta data and meta description
  
• On-site silo and website structure
  
• Internal linking and outgoing links
  
• Distance of deep links from the homepage

All of these might influence your rankings in negative but also as likely in positive way. If you are attempting to move to Magento platform, I strongly advise you to seek for a Magento SEO expert first, to make sure you retain your rankings, page rank and website importance. The most important thing to do when making a switch is to 301 redirect which will point your old url's to the new ones, which will allow you to keep the link importance you have collected so far.. For everything else, consult with your Magento SEO professional.

Official Module to Provide Integration with One of the World’s Largest, Safest and Most Secure Payment Services

The world ́s fastest-growing ecommerce platform, and Moneybookers, one of the largest online payment systems, with millions of customers worldwide, today announce the official integration of Moneybookers’ payment and merchant services as an official bundled module in the upcoming Version 1.4 of the Open Source Magento eCommerce platform.

Moneybookers‘ worldwide network will allow Magento merchants to offer customers a wide range of payment and banking options globally, with over 80 local payment choices in more than 200 countries, all with low transaction fees. This includes the increasingly popular Moneybookers eWallet solution, currently used by over ten million customers.

Magento themes and the developers who can create them are in high demand.

Developing Magento themes for specific clients or for resale on template marketplaces can provide a nice bit of incremental income for savvy web developers. And, from a technical standpoint, creating a Magento theme is not much of a challenge.

About this Magento Theme Series

This article is the second in a series of posts created to walk you through developing a Magento theme from start to finish—line-by-line. These articles are aimed at intermediate level web developers and designers, and will discuss all of the major steps and development decisions associated with theme creation. The theme being created in these articles, which I call Pine, will be used on a live store, so this is not just some kind of coding exercise. It is a real Magento store theme in the making.

In the first article, I briefly discussed some of the business decisions behind the Pine Theme, for example, I said that we wanted to include site badges (trust symbols), have lots of merchandising, and engage customers. I showed you a mock-up of the graphic design, and I mentioned that we would not be creating our theme from nothing, rather we are going to start with the Modern Theme from the Magento Core team and build from there.

Magento Enterprise Edition features a powerful Rich Merchandising Suite which allows you to define customer segments to optimize your marketing initiatives. Effectively target merchandise at specific segments and personalize the shopping experience for your customers.

Learn more in this video and on the Magento Enterprise Edition page and check out this very powerful feature for yourself in the Magento Demo.